A Tale of Two Neighbors - “Charlie the Consumer & Rachael the Renter”
Recently someone asked us who our typical customer is. As opposed to going into detailed demographic explanations about age and income, we believe that the typical participant in iRent2u is based on attitude and behavior. Anyone could make the smart choice to rent when it makes sense. The real question is, what type of person are you?
So we thought we would share with you a comparison between two different people - one who likes to rent things, and one who doesn’t. Then we will let you decide who you are more like.
Charlie the Consumer
Our first person is Charlie the Consumer. Charlie likes to buy things. In fact, he loves to buy stuff. It makes him feel good to get the latest technologies, that brand new car, or a new shirt. You should see him at the dollar store, because he goes crazy. Doesn’t matter what it is, Charlie has to buy it.
Of course most of us enjoy buying things, but Charlie is a true consumer. He believes all the commercials that tell him if he just buys that new (insert product here) he will get all the ladies. When he goes to the mall he only buys expensive stuff because “the name means quality.” Every time you see him he is carrying a bag from a different store. He has three iPods (his first was too big, the second too small, but his third one is jussst right). He has an RV, a boat, and spends his weekends at his cabin on the lake.
There is one more thing that Charlie has more of than most other people, debt. He has more credit cards than a pickpocket at Mardi Gras. He racks up $10,000 in revolving credit and doesn’t blink an eye. He has a second AND third mortgage, school loans from 10 years ago that are only half paid off, and enough money to last him one month if he loses his job. But Charlie is happy, at least until he sees the next thing he needs to buy.
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Rachael the Renter
Our other person is Rachael the Renter. Rachael likes to rent stuff. She likes the freedom to use something, have fun with it, and then drop it off. While Charlie’s garage is so full stuff is spilling into the street, Rachael’s is perfectly clean and almost empty. She has a new car - that she leases, a beautiful home - which she rents month to month, and enough money to last her two years if she somehow lost her job.
Rachael hates owning things. She thinks possessions tie you down. The next time Rachael moves to a new house she will be able to move in one day with just one friend’s help. She likes to travel, and only takes one small bag with three days of clothes even if she is travelling for a month. She takes vacations at a lake house that she rents from time to time, has traveled across the US twice in an RV she rented, and has become an expert water skier behind a rented boat. In fact, Rachael has done everything that Charlie has done, it just cost her less money to do it.
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So Who Are You?
So who do you want to be? Would you like to be Charlie who constantly has all the new gear but enough debt to scare a politician? Or would you like to be Rachael, the free soul who never ties herself down with possessions and has plenty of extra money?
Our opinion? Who cares!? Be either one of these people. They are both great. The truth is that both of them are our customers!
Of course Rachael is great. Whenever she needs something she comes to our site first. That way she can compare the different lenders in the area, see who has the best price and reputation, and get the best deal. She is always renting stuff from us, and for that we are truly grateful.
I bet you expected us to say you should never be like Charlie. We would never say that, Charlie is a great guy! He likes to have fun, tells lots of jokes, and springs for dinner when we go out. And who do you think Rachael rents all her stuff from?
Charlie is able to support his lust for possessions by renting out the things he is not using to Rachael. He only uses his RV once or twice a year, and has been able to cover some of the loan payments by lending it out. He likes renting to Rachael because she pays on time. Rachael always leaves his cabin clean after she uses is, and leaves the tank of gas full on his boat after a day on the lake.
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Everyone’s Happy
There was one other side effect of our website for Rachael and Charlie. They were neighbors for three years but never met before they started using our site. Now that they have met they are great friends. Rachael likes to come over and watch movies on Charlie’s home theater, and Charlie likes to day-dream about all the cool stuff he would buy for Rachael’s sparsely decorated home. In fact, they like each other so much they are thinking about moving in together. Wow!
Our service works for everyone. Are you an extreme shopper? Be like Charlie and make some extra money by lending out your goods. Are you extremely frugal? Save some money by borrowing those things you only need every once in a while. Either way, iRent2u is the place to do it.
Are you looking for love? Well we can’t promise you that you will be as lucky as Rachael and Charlie, but what better way for the girl-next-door and the good-old-boy to meet?
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iRent2u.com
iRent2u.com – the Online Rental Marketplace. Come here to find anything you are looking for; go away with extra money, cool things to rent, and maybe even love… =^)
Oh, and for the record, we don’t really think it is going to work out between Charlie and Rachael. Can you imagine their first fight about money? Yikes!
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What is iRent2u.com?
GreenTech.fM
Robert Mechielsen, a “green” architect from Holland who now lives in Topanga, CA. had this to say. “This is so exciting. Every day we find new companies and technologies that are breaking all the rules. From the zero emission Tesla motor car, to the enormous growth in wind energy, and the incredible breakthroughs in construction that create homes with 80% to 90% less energy use, it is truly a revolution. As I have dedicated the last 25 years of my life towards building homes that are both beautiful and have low emissions, this is a topic that is very important to me. I love looking at all the new technologies, and can’t wait to start interviewing all the wonderful people who are making these breakthroughs.”
“On this show we focus 100% on the heroic efforts of inventors, engineers and investors to create technologies that will counter Global Warming,” Tim also mentioned. ” Many green publications spend all their time trying to scare people. Of course informing people of the dangers is important, but this is not our focus. We start the show with the assumption that people know something needs to be done, and then go from there. We see such incredible potential, and are truly excited to share that with the world. It is a very different message.”
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