Eco Festival - Recap
As you know I (Tim McCormack) spoke Saturday at an event in Malibu called the Wallflower Organic & Eco Festival. You can see pictures from the even here.
Well it turned out to be a fun event, with a lot going on and very interesting speakers. I thought I would give you a quick recap.

I was on the first panel of the day, and it started out better than I expected. We spoke about green investing and the ways that new green startups were being funded and have the potential to change the world. This was of course a great time for me to tell everyone about our upcoming launch, and how iRent2u.com gives everyone the ability to get more from what they already have. They liked the analogy that it is recycling on steroids, because it allows people to cycle around useful items, and not just recreate things from what is otherwise trash.
The resounding message that came from our panel was that there is a revolution occurring right now in the United States. Something happened recently, when Al Gore’s movie caught so much attention, and people are really starting to understand the importance of taking care of the environment, and the potential impact of our enormous national consumption. Because of this, entrepreneurs with incredible inventions have stepped up with great ways that we can make the world more efficient, and thus hopefully reduce our impact on it.
We are seeing huge advances in alternative energies, with everything from solar to alternative oils popping up all over. Additionally new technologies that reduce energy consumption, reduce pollution and save money are also more common.
Plus there are many companies like ours, who offer unique new ways to get more from less. All of these together, along with a growing trend towards green investments, have the great possibility to change the world. It is exciting and inspiring, and you could feel a real buzz at the event.
Speakers throughout the day included such well known activists as Robert Craymer of RC Green, who recently did Live Earth and creates toxin free furniture.
We spoke after his panel, and he really likes our idea. He said that he would like to cover us on his blog, so check in a couple weeks and we may be there.
Also in attendance was Ed Begley Jr., who on top of acting and speaking, also now has his own line of eco-friendly cleaning supplies, called Begley’s Best. Check out his store here
As you probably know I co-host a podcast regarding emerging green technologies with Robert Mechielsen of StudioRMA. He spoke on a couple panels, and talked a lot about his new building system that is 80% more energy efficient than normal homes, is highly earthquake resistant, hurricane resistant, has a fire rating 400% higher than the normal home, and is virtually impervious to all insects and vermin! Wow. It is called SCIP and has the ability to revolutionize the housing market in the US.
Another person I met was Lisa Osborne, of Lisa.fm. She interviewed me after the panel, and so you may get to hear my voice on her show sometime in the next couple of weeks. I will let you know when it is posted. Lisa seemed to be particularly interested in what the majority of people can do to help, and a common theme that was heard yesterday is “voting with your dollars”. The idea behind that is to try to understand what companies you are purchasing from, and buy from companies that sponsor sustainable and healthy business practices.
Well there was more, like a fuel additive that reduces emissions and increases performance on your car, as well as shirts made from bamboo and cars that run on cooking grease, but this is enough for now. Suffice it to say that it was an interesting event and I was glad to be able to feature our company to such a lively and motivated crowd.
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